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Aesthetic Instagram feed and how to create them

  • Writer: phfrank
    phfrank
  • Jun 20, 2021
  • 3 min read

Hi Everybody,

in recent years there has been a trend towards creating the perfect Instagram feed: from one with a natural tone, to one organized to perfection.


But before going into the topic let's give a precise definition of what an "Instagram Feed" is.

For those who hear this word for the first time, it is nothing more than the photo grid in the personal area of ​​an Instagram profile.

Aesthetic feed ph.frank

For some time it has almost become a "business card" and therefore we tend to plan and organize it in the best possible way.


It is good to keep in mind that to get a feed that is a flagship, it is not necessary to have only beautiful photos, but you must know how to reconcile everything so that the photos, put together, become a harmonious system that captures the attention. .


That said, below you can find some tips on how to start creating your "Aesthetic Feed".







1. Get overwhelmed by inspiration

The first step, as trivial as it may seem, is to look for inspiration on Pinterest, in this way you will have a clear idea on how to set up your profile.


Look for the right compromise that allows you to plan your feed for the long term.

Specifically, define your base color, which is the color that will be present in most of your posts.

Pinterest Feed Instagram


To facilitate your search, just type in the two magic words: "Aesthetic Feed", and you will find thousands of profiles that are right for you.


2. Choice of combination

After a careful search for inspiration, we move on to the definition of the Instagram profile grid, the main factor that gives harmony to your feed.

There are many combinations for publishing your photos, but first you have to choose whether to organize everything based on one of the following categories:

  • Posts with different types of brightness / color

  • Posts with different types of content

As for the first category, for example if you prefer to use the combination "Checker Board" the feed will have to be organized as follows:

  • Dark brown box: photo in shadow / photo with dark color;

  • Dark beige box: photo with medium brightness / photo with light-dark color;

  • Light Beige box: photo with high bright / photo with light color.

The second category, referring to the previous combination, can take on different aspects. For example:

  • Dark brown box: photo of a detail;

  • Dark beige box: full body photo;

  • Light beige box: close-up photo.


There are also several free apps that facilitate this operation, such as Preview and Feed Preview


3. Discover the power of editing

Sometimes the photos taken in the natural environment do not always match each other, for this reason it is essential to know how to modify your photos in order to adapt them to the predefined scheme.



The free application that I have been recommending for years to edit photos is undoubtedly Adobe Lightroom Mobile.




Also, another better way to ensure that the aesthetics of your Instagram profile are consistent, is to edit photos with presets.

Instagram presets are predefined filters that you can apply to your photos using the Adobe Lightroom app itself.


The presets do all the hard work for you. They ensure you don't spend hours editing posts one at a time.


Below are some of my presets that I created especially for you!




PARIS PRESET
Buy Now
NEW YORK PRESET
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MÜNICH PRESET
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HELSINKI PRESET
Buy Now


Now that you know how to develop your aesthetic on Instagram, I leave you some of the profiles from which I myself take inspiration.


XOXO





1 Comment


Guest
Jun 20, 2021

Great post and easy to follow!

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